Who says libraries don’t have senses of humor? The New York Public Library partnered with Improv Everywhere in this viral Ghostbusters spoof that has 7.4 million views on YouTube.

Produced a series of 12 short videos and a Twitter, Facebook and website strategy to promote the services of the new Shinnyo Center for Meditation and Well-being in Manhattan.

Built Twitter lists of philanthropic influencers and used Twitter ads to scale Firelight Foundation investor lead generation, created social media content from existing assets and community-managed the platform.